ABCSearch.blog
Paid Search & Online Advertising

Notes from the early days of pay-per-click advertising.

The ABCSearch blog covers PPC campaigns, paid-search strategy, and contextual advertising — written from inside one of the web's top cost-per-click search networks.

Illustration of a cursor clicking a website ad with gold coins bursting out July 7, 2006 · ABCSearch

PPC Solution

If you could bet on an online advertising strategy that paid, it would be PPC. Why pay-per-click became the premier growth area in online marketing — and how to aim it at the right prospects.

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Illustration of a magnifying glass over a rising traffic chart above a search bar July 7, 2006 · ABCSearch

PPC Services

Roughly 300 million searches run every day, driving 80% of internet traffic. What to look for in a PPC service provider, and why keyword bidding delivers reach and ROI.

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Illustration of web pages connected to a central eye matching ads to content July 7, 2006 · ABCSearch

Adentify

Adentify connects advertisers with a network of content publishers, using AI to read a page's content in real time and serve relevant text ads — no human interaction required.

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Illustration of a globe made of browser windows under a magnifying glass July 4, 2006 · ABCSearch

ABCSearch

Pioneers in the online ad industry since 1995: how ABCSearch grew into one of the world's top providers of cost-per-click search, serving over 2.5 billion searches per month.

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